Heirloom Roses Own "all natural" 
Heirloom Roses Own "all natural"
Rose Food
Made from natural ingredients that we've used for years in our rose growing.
Well balanced
formula will feed your roses & flowering plants while
building up your soil fertility. 
In order for plants to stay healthy and be able to fend off diseases and insect damage they need a slow - steady feeding of the major and minor nutrients throughout their growing cycle.
Sythensic fertilizers give an immediate injection of these nutrients then, what the plants don't use, is leached out into the water system leaving the ground without nutrition until the next application. Unless your soil is continually built up with organic substances you can be left with "dead soil" especially if your plants have been there for a long time and synthetic fertilizers are all you've used and nothing else.
Also, most synthetic fertilizers have a high salt base that if used regularly can build up salt residues in the soil and interfere with the plants natural absorption through the roots.
Using natural fertilizers like alphalfa, seaweed, bone meal, and compost that break down slowly and naturally in the soil and as they do, feed your plants as nature intended them to do. The result is strong, healthy growth at the plants normal rate of development not fast, fleshy new growth that insects love to feed on.
We're not saying not to use any synthetic fertilizers. They do have a place in the gardening scheme especially after an insect attack or for little boost now and then . We're are simply saying for your main source of nutrition organics will give you the best all round results.
Not only your
plants will love you for this - 
Your earthworms and micro-organisms in
your soil will rejoice and multiply also.
Directions:
Established plants: Scratch 1/2 cup into the soil around the plants drip line in early spring and again after the plants first blooms.
New Plants: Work 1 cup into the soil before planting your plants. This contains bone meal so don't add any extra.
Now how much simpler can you get!